Protecting Pollinators: A Collective Call to Action


Protecting Pollinators: A Collective Call to Action

Protecting Pollinators A Collective Call to Action


In a powerful joint initiative, CEOs from influential businesses are calling on the UK government to cease the usage of the neonicotinoid pesticide Cruiser SB, renowned for its harmful impact on bee populations. This urgent appeal, led by Anabel Kindersley of Neal’s Yard Remedies, Tim Mead of Yeo Valley, and supported by the boards of Lush and the Body Shop, emphasizes the need to prioritize sustainable agricultural practices and safeguard the environment.

The letter to the farming minister, Mark Spencer, underscores the critical role pollinators play in maintaining high product standards and a healthy ecosystem. The CEOs argue that disregarding the advice of scientific experts, who have highlighted the potential adverse effects on honeybees and other pollinators, poses a risk to the UK's reputation for environmental leadership.

As the government considers the application for the emergency use of Cruiser SB on the 2024 sugar beet crop, the call to action grows more urgent. The fate of bee populations, the environment, and the reputation of the UK as an environmental leader hangs in the balance.


 In a resounding plea for environmental responsibility, a coalition of business leaders, including CEOs from prominent companies like Neal’s Yard Remedies, Yeo Valley, Lush, and the Body Shop, has urged the UK government to halt the usage of the bee-harming pesticide Cruiser SB. This highly toxic neonicotinoid, banned in the EU, continues to receive provisional approval for emergency use in the UK since its departure from the bloc.

Frequently Asked Questions (FAQ)

Q1: What is Cruiser SB, and why is it a concern? A1: Cruiser SB is a neonicotinoid pesticide used on sugar beet and poses a significant threat to bees. Despite being banned in the EU, the UK has allowed its emergency use since Brexit.

Q2: Why are business leaders advocating against Cruiser SB? A2: Businesses dependent on pollinators, including farmers and those using botanicals, emphasize the adverse impact on the environment and product standards. They urge the government to prioritize sustainable agricultural practices.

Q3: How does excessive pesticide use affect bee populations in the UK? A3: The letter to the farming minister highlights the alarming statistic that a single teaspoon of neonicotinoid can be lethal to 1.25 billion bees. One-third of the UK bee population has vanished in the last decade, with 13 out of 35 native bee species lost since 1900.

Q4: What are the potential consequences for sugar beet growers? A4: Sugar beet, boasting high profit margins, faces the threat of virus yellows spread by aphids. While Cruiser SB tackles aphids, it renders the soil toxic to pollinators, impacting the ecosystem.


#SaveTheBees, #EnvironmentalLeadership, #SustainableAgriculture, #PollinatorProtection, #BeeFriendlyUK

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