MeliBio Secures Patent for Plant-Based Honey in Germany, Bee-Free Products to Reach More EU Consumers
San Francisco-based MeliBio announces it has secured a utility model registration for its “Plant-Based Honey Composition” from the German Patent and Trademark Office (DPMA).
The registration protects the company’s novel method of replicating honey’s complexity using only plant-based ingredients, reinforcing “MeliBio’s pioneering role in advancing alternative honey production technologies that challenge the status quo of the traditional honey industry,” the startup said in the announcement.
“The registration is a testament to the hard work and dedication of the MeliBio team”
The company explains that ‘utility models’ in Germany offer quicker registration and immediate protection than conventional patents, ensuring MeliBio’s technology is safeguarded as it innovates.
MeliBio states, “The registration is a testament to the hard work and dedication of the MeliBio team, empowering the company to explore further collaborations, expand product offerings, and increase its impact on the food tech ecosystem and bioeconomy.”
Market expansion of bee-free honey
With growing consumer demand for plant-based products, securing IP rights in major markets like Germany is crucial for MeliBio’s expansion and market presence for further growth within the EU.
MeliBio launched its plant-based honey products under ALDI’s Hofer Just Veg! as “Vegan Hanny” in Austria and Switzerland this year. In the UK, it debuted under the Better Foodie brand as “Vegan H*ney” in independent stores.
MeliBio’s products are 100% vegan, containing fructose and glucose, water, and a blend of plant extracts for flavor. Its products aim to replicate the taste and texture of traditional honey without the environmental drawbacks associated with bee farming.
In the US, MeliBio has launched its brand, Mellody, targeting food service and retail. The product is marketed as ‘plant-based honey’ and is available in Golden Clover and Spicy Habanero flavors.
Redefining honey production
In addition to its plant-based technology, MeliBio is developing a proprietary precision fermentation platform to better replicate honey by mimicking the natural process. This will allow it to expand the types of honey it offers. Additionally, in partnership with the biomanufacturing company Pow.Bio, the startup aims to enhance its precision fermentation capabilities to produce high-value bee proteins and enzymes for the ingredients market.
MeliBio says that its R&D team has completed initial proof of concept work, proving the viability of producing these target bee-derived ingredients through fermentation.
MeliBio added, “As part of our commitment to environmental stewardship, we aim to redefine honey production by providing a delicious and eco-friendly product without compromising on taste or quality.”
