"Bridging Wine and Beekeeping: Moedi Wines' Sustainable Journey to ProWein 2024"
In the heart of South Africa's lush vineyards, a remarkable story of sustainability, heritage, and empowerment unfolds with Moedi Wines, a beacon of innovation and progress in the wine industry. Founded by the visionary Lesego Serolong-Holzapfel, Moedi Wines is not just a brand; it's a movement towards a more sustainable and inclusive future, set to make a significant impact at ProWein 2024 in Düsseldorf, Germany.
Sustainability and Empowerment Through Beekeeping
At the core of Moedi Wines' philosophy lies a deep commitment to sustainability and community empowerment, particularly through the craft of beekeeping. By integrating beekeeping with viticulture, Moedi Wines supports African honey farmers, providing them with over 1,000 hives, extensive training, and fair wholesale prices for their honey. This initiative not only aids in generating sustainable incomes but also plays a crucial role in promoting biodiversity and environmental health.
A Leap in Global Wine Exports
From a challenging past where participation in global wine markets was a distant dream for many South African producers, the country has risen to become the sixth-largest wine exporter globally. Moedi Wines embodies this triumph, showcasing premium South African wines that resonate with stories of hope, friendship, and excellence.
Launching New Varietals at ProWein 2024
With anticipation building for ProWein 2024, Moedi Wines is set to introduce three single varietals: chenin blanc, mourvèdre rosé, and shiraz. These wines, handpicked from the prestigious dryland vineyards of the Swartland region, are a testament to the brand's dedication to quality, sustainability, and impact.
The Power of Partnerships
Lesego Serolong-Holzapfel believes in the strength of partnerships and collaborations as key to success. Attending ProWein is not just an opportunity to showcase their exquisite wines but also to build bridges, connecting Africa to the world and vice versa, through impactful initiatives.
FAQs
What makes Moedi Wines unique? Moedi Wines stands out for its commitment to sustainability, African heritage, and community empowerment, particularly through supporting beekeeping.
How does Moedi Wines contribute to environmental sustainability? By integrating beekeeping with viticulture, Moedi Wines promotes biodiversity, supports sustainable incomes for honey farmers, and contributes to the health of the environmental ecosystem.
What varietals will Moedi Wines launch at ProWein 2024? Moedi Wines will launch chenin blanc, mourvèdre rosé, and shiraz, sourced from Swartland's dryland vineyards.
How does Moedi Wines support African honey farmers? Moedi provides over 1,000 hives, training, and mentorship to beekeepers, and purchases their honey at fair wholesale prices.
Why is attending ProWein 2024 significant for Moedi Wines? It represents recognition of their hard work, the opportunity to showcase their wines globally, and the chance to foster partnerships and collaborations for greater impact.
- Moedi Wines, a new South African female-owned wine brand, is heading to ProWein 2024 in Düsseldorf, Germany.
- Founded by Lesego Serolong-Holzapfel, the brand emphasizes sustainability, African heritage, and community empowerment through beekeeping.
- South Africa, once struggling to participate in global wine exports, is now the sixth-largest wine exporter globally as of 2022.
- Moedi Wines will launch three single varietals at ProWein 2024: chenin blanc, mourvèdre rosé, and shiraz, sourced from Swartland's dryland vineyards.
- The brand supports African honey farmers by building hives, providing training, and purchasing honey at fair prices, promoting biodiversity and environmental health.
- Serolong-Holzapfel views going to ProWein as recognition of their hard work and believes in the power of partnerships and collaborations for success.
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